Lead growth and marketing for a European Pay Equity SaaS leader

Pihr is a fast-growing European SaaS company within pay equity and compliance. With more than 500 customers across multiple industries, strong traction in the Nordics, and expansion across Europe, Pihr is well positioned to become the European leader in pay equity.

Driven by the upcoming EU Pay Transparency Directive, Pihr is entering a pivotal growth phase with a rapidly expanding market and a unique opportunity to scale across Europe. Backed by Monterro, the leading Nordic B2B software growth investor, Pihr is now entering its next phase of growth.

We are now looking for an Interim Chief Marketing Officer (CMO) to take full ownership of marketing and play a pivotal role in strengthening Pihr’s brand positioning, demand generation, and revenue impact across Europe

The role

This is a rare opportunity to join Pihr at a pivotal regulatory and commercial inflection point. As a interim CMO (12 months +), you will refine and execute a clear, prioritized marketing strategy aligned with Pihr’s European expansion and long-term growth ambitions. You will lead the development of a structured, data-driven, international B2B SaaS marketing function with full accountability for brand positioning, demand generation, communications, and go-to-market execution.

You will be an active member of the Management Team, working closely with Sales, Product, and Customer Success to ensure marketing directly contributes to pipeline growth, ARR acceleration, and Pihr’s long-term target of 100m+ ARR.

What you will do

• Refine and execute a clear marketing strategy aligned with Pihr’s European growth ambitions

• Take end-to-end ownership of demand generation and pipeline growth across digital channels and partner networks

• Own Pihr’s brand positioning and messaging, strengthening its authority in pay equity and compliance under the EU Pay Transparency Directive

• Drive initiatives that increase market visibility, category leadership, and ARR growth across Europe

• Implement structured marketing processes and KPIs (MQL/SQL conversion, CAC, pipeline contribution, ROI) to improve predictability and commercial impact

• Optimize the full funnel across targeting, messaging, automation, nurturing flows, and sales enablement.

• Lead and scale the marketing team into a high-performing, data-driven international function

• Strengthen thought leadership and content aligned with regulatory developments and evolving customer needs

• Build scalable marketing programs to support international expansion

Who you are

We are looking for a commercially driven, structured, and hands-on marketing leader with a strong growth mindset.

• 10+ years of senior marketing leadership experience within B2B SaaS

• Proven track record of scaling marketing functions and building high-performing, data-driven teams

• Hands on experience from demand generation, marketing automation, lead-to-deal processes, and digital marketing across European markets

• Experience implementing structured marketing processes, attribution models, and KPI frameworks

• A strong commercial mindset and close collaboration with complex B2B sales organizations

• Experience from regulated environments (HR tech, fintech, regtech, or compliance-driven SaaS is a plus)

• Strong leadership, communication, and stakeholder management skills

• Fluency in English and Swedish

• Ability to work regularly from the Stockholm HQ

You thrive in a fast-paced growth environment where structure, ownership, and execution excellence are key.

What’s in it for you?

• A key leadership role in shaping the future of a European pay equity SaaS leader

• Full ownership of Pihr’s marketing agenda during a pivotal regulatory window

• The opportunity to position Pihr as the trusted authority in pay equity and compliance across a €5bn addressable market

• Work closely with an ambitious and experienced leadership team

• Competitive compensation and benefits

• Opportunity for equity participation aligned with company growth

Backing from Monterro, with access to a strong network of experienced SaaS commercial leaders